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Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
As Creative Director for Core News, I built the team, the process and the system that let CNN's digital products move at newsroom speed, and proved it with numbers.
The best products are built by the best people with well-defined processes. I embedded designers with product and engineering on each surface. Research and the Design System ran as shared practices, so every team started from the same insights and the same components.
There's no hand-off and no finished spec. While one idea is being built and shipped, the next is already in research and prototyping, so every release is shaped by what we just learned and the team never stalls waiting on the next thing. It's one continuous cycle, not a sequence of phases.



As COVID-19 and the summer's protest coverage pushed news traffic to record highs, the products the team built carried CNN to #1 in global news, U.S. visitors, mobile, video, politics and readers aged 18–34.
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Everyone has the right to life, liberty and security of person.
Humans! They lived in a world where the grass continued to be green and the sun rose every day and flowers regularly turned into fruit, and what impressed them? Weeping statues. And wine made out of water! A mere quantum-mechanistic tunnel effect, that’d happen anyway if you were prepared to wait zillions of years. As if the turning of sunlight into wine, by means of vines and grapes and time and enzymes, wasn't a thousand times more impressive and happened all the time...